And the second gives you the chance to Blend with some of your favorite artists. Last year, Spotify took group listening a step further and launched Blend, a shared playlist that combines the best of Spotify’s personalization capabilities and collaborative playlist functionality into a single shared playlist, making it easy for users to get into a listening session that is made just for them.Īnd as of today, Spotify is expanding Blend’s reach with two new updates: The first allows you to Blend with up to 10 people in a group-whether it’s your running club, favorite coworkers, group chat, book club, or chosen family. If 9 out of 10 people are into easy listening jazz, what happens when the one metalhead's favorite songs are introduced into the mix? Better not have your headphones turned up too loud, just in case.Music has been bringing people together for generations, from concert halls to car rides to online communities. The only danger with Blend playlists is if you have a wildcard in the group. We can easily imagine how a regularly updated family playlist would appeal to a homesick college student that wants to hear the kind of music their parents played in the kitchen while cooking meals, or the pop bangers they used to make up dance routines for with their little sister. For groups of friends that have been brought together by similar music interests, the idea of having a playlist influenced by every member's tastes is a lovely idea.īlend playlists could be even more sentimental for families. We much prefer the idea of group Blend playlists. Playlists are a good marketing tool, after all - and new releases could be added automatically to ensure fans stream the latest songs straight away and don't linger in the artists' back catalogue.

It's a neat way of bringing fans closer to their favorite artists (although you're out of luck if yours isn't included in the 20 artists that have signed up), but we imagine these playlists will be peppered with plenty of the artists' own releases, too.

How to make spotify blend with friends